|
遠百信義A13《波寶島-海底童樂園》｜牆面&商品設計
Far Eastern Xinyi A13 《Popoland - Children’s Undersea Paradise》| Wall & Product Design - - - 臺灣 \ 遠東百貨 \ 信義A13 \ 佈置 \ 商品 \ 插畫 \ 設計 Taiwan \ Far Eastern Department Stores \ Xinyi A13 Decoration \ Product \ Illustration \ Design |
|
遠東百貨是臺灣一家連鎖百貨公司，主要為經營買賣各項百貨商品、餐飲娛樂等。2020年進駐台北市信義區的全新第五代店《遠百信義A13》，主打全台唯一「全客層智能商場」、整體為科技感十足的建築風格。本次與我們合作的《5F-美學童樂園》，主要提供豐富的婦嬰兒童用品、兒童益智玩具，是假日父母帶小孩出遊的好選擇。
Far Eastern Department Store is a chain department store in Taiwan, mainly for merchandising, catering and entertainment. In 2020, the new fifth-generation store, "Far Eastern Xinyi A13", entered Xinyi District in Taipei, aiming to become a high-tech customer experience shopping mall that applies to a broader audience. The overall architectural style is full of technological feature. This time, we cooperated with the 《5F-Aesthetic Children's Paradise》, where it mainly provides diverse products for maternity, infant and children. With all kinds of educational toys, it’s also a good place for parents to spend time with their kids on weekends.
|
|
《5F-美學童樂園》會推出各種主題視覺，為樓層增添許多有趣元素，吸引父母及孩子前往走走。今年4月份的主題為海洋風，《美學童樂園》希望位於5樓的休息區，能夠將波寶與海洋結合，呈現出如波寶潛入海底探險的有趣景象，另外，也希望我們設計一款作為家長申辦「兒童卡」的回饋贈品。 《5F-Aesthetic Children's Paradise》 launches different themed visuals, adding many interesting elements to the floor, attracting parents and children to visit around. The theme of April this year is ocean. 《Aesthetic Children's Paradise》 hopes that the lounge area on the 5th floor can combine Popo with the ocean, presenting an interesting scene like Popo diving into the sea. In addition, they also like us to design a gift product for parents who apply for a "Children's Card".
|
|
|
|
|
|
設計概念 - 兒童卡贈品 Design Concept - Gift product for Children’s Card 我們思考要選擇何種商品時，優先條件有兩點：「能夠展示我們的插畫作品」以及「讓孩子有興趣而且是有益的」，很快地，我們便決定製作適合孩子使用的益智玩具 - 拼圖。「有什麼元素會是孩子們會喜歡的呢？」這是發想中重複自我詢問的問題，經過不斷討論與篩選，最後挑選出大小朋友都喜歡的鯨魚、人魚(波寶魚?)、潛水艇為主要元素，並向外延伸出如魚群、珊瑚、海草、漁船等，形成場景色彩更加豐富鮮豔的海底世界。
After the course training is over, the selected candidates need to design a product of their own brand. The product will be directly tested for sales and popularity on the market. At the same time, it will be submitted to professional referees to judge the brand communication and design capabilities of the product itself.
|
|
設計概念 - 休息區牆面佈置 Design Concept - Wall layout for the lounge area 休息區有兩個佈置重點，分別為「兒童互動牆」和「長排座位」，這部分較困難的部分在於，我們要從現有佈置的角度思考如何加入海洋及波寶元素，並在有限經費中，與現成佈置產生有趣且不違和的構圖與互動。
The lounge area has two main parts, “children’s interactive wall”and "long row of seats". The difficult part lies in the fact that we have to find ways to integrate ocean and Popo elements into the existing layout while maintaining the fun aspect.
|
|
|