TaIPei City 插畫品牌加速器
TaIPei city Illustration Brand Accelerator
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臺灣 \ 插畫 \ 品牌 \ 競賽 \ 培訓 \ 商品設計
Taiwan \ Illustration \ Brand \ Contest \ Training \ Product Design
由上品生活科技股份有限公司 ( 愛藝享 ) 主辦的《 TaIPei city 插畫品牌加速器 》，目的在於協助台灣插畫創作者將作品開發成商品、將品牌開拓至國際市場，並提供48小時涵蓋品牌經營策略、品牌與市場關係分析、品牌市場實戰佈局、國際市場著陸、以及線上插畫家經驗分享等多元的培訓課程，陪伴創作者們有效地建立品牌並站穩市場。
The "TaIPei City Illustrator Brand Accelerator" is sponsored by Decent Idea CO., LTD. (Let's Create) aims to help the Taiwanese illustrators develop their works into products, expand their brands to the international market, and provide 48-hour training courses including brand management strategies, brand and market relationship analysis, brand market actual layout, international market landing, and online illustrator experience sharing, etc. In order to support creators to effectively build brands and stabilize the market.
第一階段 - 作品徵件
Phase 1 - Call for Artworks
The brand must be a brand that has been established for less than five years. There is no limitation, the creators can pick any theme for the submission.
入選作品 - 不一樣的我們，都一樣的我們
Selected Artwork - Different us, the same us.
48 Popos in different costumes, how many do you like? If this liking is because of Popo’s chubby appearance, after it’s replaced with people wearing the same clothes, how many of them will you still like? How many of our favourites, it’s just a subjective preference deep in our genes? How many of our disgusts, it’s just a lack of understanding and respect for different groups? And how many of our disputes and persecutions actually originate only from incomprehension towards a certain person or a certain group of people, extending to a certain ethnic group or a certain country? Look at Popos and think about ourselves. We are different, but maybe we are all the same.
第二階段 - 商品設計
Phase 2 - Product Design
After the course training is over, the selected candidates need to design a product of their own brand. The product will be directly tested for sales and popularity on the market. At the same time, it will be submitted to professional referees to judge the brand communication and design capabilities of the product itself.
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