|
TaIPei City 插畫品牌加速器
TaIPei city Illustration Brand Accelerator - - - 臺灣 \ 插畫 \ 品牌 \ 競賽 \ 培訓 \ 商品設計 Taiwan \ Illustration \ Brand \ Contest \ Training \ Product Design |
|
由上品生活科技股份有限公司 ( 愛藝享 ) 主辦的《 TaIPei city 插畫品牌加速器 》，目的在於協助台灣插畫創作者將作品開發成商品、將品牌開拓至國際市場，並提供48小時涵蓋品牌經營策略、品牌與市場關係分析、品牌市場實戰佈局、國際市場著陸、以及線上插畫家經驗分享等多元的培訓課程，陪伴創作者們有效地建立品牌並站穩市場。
The "TaIPei City Illustrator Brand Accelerator" is sponsored by Decent Idea CO., LTD. (Let's Create) aims to help the Taiwanese illustrators develop their works into products, expand their brands to the international market, and provide 48-hour training courses including brand management strategies, brand and market relationship analysis, brand market actual layout, international market landing, and online illustrator experience sharing, etc. In order to support creators to effectively build brands and stabilize the market.
|
|
第一階段 - 作品徵件 Phase 1 - Call for Artworks 投稿品牌須為成立五年以下之品牌，投稿不設限創作主題，由創作者自行發揮。
The brand must be a brand that has been established for less than five years. There is no limitation, the creators can pick any theme for the submission.
入選作品 - 不一樣的我們，都一樣的我們 Selected Artwork - Different us, the same us. 48隻不同裝扮的波寶，有多少是你喜歡的呢？如果這份喜歡，是源自於波寶胖胖圓潤的外表，那麼褪去這身外表換成同樣穿著的人們，又有多少是你依然喜歡的呢？有多少喜歡，只是個人基因深處的主觀偏好？有多少厭惡，只是缺少對不同群體的理解和尊重？而有多少紛爭與迫害，其實都只是源於對某個人、某些人，延伸到對某個族群、某個國家的不諒解？看看他們，想想我們。不一樣的我們，或許都一樣。
48 Popos in different costumes, how many do you like? If this liking is because of Popo’s chubby appearance, after it’s replaced with people wearing the same clothes, how many of them will you still like? How many of our favourites, it’s just a subjective preference deep in our genes? How many of our disgusts, it’s just a lack of understanding and respect for different groups? And how many of our disputes and persecutions actually originate only from incomprehension towards a certain person or a certain group of people, extending to a certain ethnic group or a certain country? Look at Popos and think about ourselves. We are different, but maybe we are all the same.
|
|
第二階段 - 商品設計 Phase 2 - Product Design 入選者於課程培訓結束後，我們需設計出一款自己品牌的商品，商品會直接接受市場的販售量與人氣檢測，同時也交由專業評審來評斷商品本身的品牌傳達與設計能力。
After the course training is over, the selected candidates need to design a product of their own brand. The product will be directly tested for sales and popularity on the market. At the same time, it will be submitted to professional referees to judge the brand communication and design capabilities of the product itself.
|
|
TSUTAYA BOOKSTORE 蔦屋書店販售 |
